Adaptive Consumer Engagement Strategies: What the Data Actually Shows
The agencies growing right now stopped thinking about engagement as something they do to consumers and started thinking about it as something consumers do on their own terms. One agency saw 70% of payment volume flow through their consumer self-service portal after implementing pre-authenticated links and streamlined SMS campaigns. The data from McKinsey and the Federal Reserve confirms consumers are already transacting digitally, and the question is whether your experience matches that expectation.
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